Content is still king in a hand-held world

“Content is still king in a hand-held world” says Simon Wilkes, Head of Publishing, Planet Sport (a division of the Ole! Media Group), sees a rosy future for long-form digital …

Vernac Attack

For so long English has been considered the language of the internet. This popularly held view is undoubtedly due to a number of factors, not least of which would be …

Sport never sleeps in the digital space

They don’t talk about business hours for nothing. Monday to Friday, nine to five, that is when business takes place and when most corporates take the opportunity to speak to …

Bringing brands into conversations with sports fans

Fan engagement is the hot concept in the world of sports sponsorship, and it’s a quantum leap ahead of old-school, wall-to-wall billboard advertising. It works because it doesn’t accept visibility …

How to reach consumers today

Without question, the internet has changed the marketing game’s rules, chiefly in that interruption-based advertising is no longer as effective. Content marketing is the ad industry’s way forward, and all …