The English Premier League: Top content for the African market

In marketing, reaching consumers is like dribbling a soccer ball during an earthquake. You have the ball, you see the goal posts, but the ground keeps shifting beneath you.

Above-the-line has made room for digital. Digital has splintered into social media, SEO, display, and emailers. New technologies are always making us think again. Nothing is where it was yesterday.

One of the only things you can expect to stay the same is the importance of content. And, if you do business in Africa, leveraging the popularity of English Premier League (EPL) soccer whenever you can is a must. It’s what brings all the boys to the yard.

The EPL in Africa

Since the early 1990s, gifted African players such as Ndlovu, Toure, and Drogba have graced the EPL and delighted the world. They’ve also nurtured interest in English soccer back home. These numbers show just how hungry African fans are for more:

  • 2012 Nairobi-based investment analyst, Aly Khan Satchu, tells Al Jazeera that the African market will have two billion EPL fans by 2050.
  • 2015 The Premier League reports that 276 million viewers watched EPL soccer in sub-Saharan Africa during the 2014/ 2015 season.
  • 2016 Mail Online reported that Supersport has paid £296 million for the 2016-19 Barclays Premier League broadcast rights in sub-Saharan Africa.

Give fans what they want

Connecting with customers by feeding their interest in Premier League soccer is a smart play for businesses that have this option. But, it’s also a daunting one. After all, there’s just so much to write about by way of daily breaking stories and larger in-depth features.

Teamtalk Media’s staff has the writing skills and soccer knowledge to service your business’s need for EPL content. That includes real-time coverage, professional insights, in-depth data and expert analysis. Contact us here.

By Warren Glam

Photo Credit: Bundit Sriusaneemorakot’s